The Implementation Of Salad Bars - 1344 Words

The Implementation of Salad Bars in Schools In recent years, the issue of childhood obesity has gained major attention in the United States. The percentage of obesity has risen tremendously within the last decade. In a recent news article, â€Å"American Obesity Rates Are on the Rise,† Maggie Fox states about 28 percent of the people in America admits that they are obese (Fox). The United States has become the country with the highest rate of obesity in the world. Besides adults who are obese, obesity is also a common issue to children and teenagers. Childhood is an important period when parents help their child avoid being obese. Eating habits during childhood can have an impact on a person as they age. Children in the U.S who are obese will most likely develop a higher risk of having medical issues. According to the website, letsmove.gov, obesity in children could cause a wide range of health issues such as cardiovascular disease, diabetes, high blood pressure, cholesterol, high glucose levels, and more (â€Å"Health Problems and Childhood Obesity†). Also, children who are obese at a young age, are likely to remain obese in adulthood. The establishment of the bill, H.R. 2627 Salad Bars in Schools Expansion Act could reduce the percentage of obese children by providing salad bars during lunch times. This exposure to healthy eating habits can help children to maintain a healthy lifestyle and to avoid future health issues. In the bill H.R. 2627 Salad Bars in Schools Expansion Act,Show MoreRelatedChildhood Obesity : The United States916 Words   |  4 Pagesadulthood. The establishment of the bill, H.R. 2627 Salad Bars in Schools Expansion Act, could reduce the percentage of obese children by providing salad bars during lunch times. This exposure to healthy eating habits can help children to maintain a healthy lifestyle and to avoid future health issues. In the bill H.R. 2627 Salad Bars in Schools Expansion Act, a congressman named Tim Ryan of Ohio, introduced to legislation on June 3rd 2015 to broaden salad bars in schools across the United States. AccordingRead MoreSchool Lunches And School Lunch Program1278 Words   |  6 Pagestechniques to increased participation as well.9 The Let’s Move Salad Bars to Schools organization has donated over 3,400 salad bars to over 1,000 school districts, making fruits and vegetables widely available to over 31.7 million school aged children.10 Results from 357 out of 585 surveys distributed to school districts showed that 57% of the districts saw an increase in school lunch participation after implementation of the salad bars, providing the district with a financial boost.10 78% of the districtsRead MoreCafe D Powned903 Words   |  4 PagesIntroduction Cafà © D. Pownd is newly opened residence cafeteria in the Cambridge Hall, which was opened from 7:00 am to 7:00 pm, Monday to Friday. It serves 550 residents from both Cambridge Hall and Nottingham Hall by providing hot meals, beverages, salads, desserts, snacks and sandwiches. Its peak hours are 5pm to 6:30 pm everyday which makes the heaviest crowds. The majority of the customers paid with campus-wide electronic payment system. Problem Statement Customers are complaining about theRead MoreMcdonald s For New Eating Option859 Words   |  4 Pagesthe restaurant industry to produce more healthful offerings and McDonald’s is not an exception. Though McDonald’s usually is considered as a junk food index, it is time to follow the trend and make a healthier image. VIII. Marketing strategies/ implementation In order to success on these objectives, McDonald’s could launch various strategies to approach these objectives. âž ¢ Increasing family sales ï  ¬ Celebrating birthday with McDonald clown McDonald’s could collaborate with schools when the schools haveRead MoreThe Effectiveness of Let ´s Move Campaign1821 Words   |  7 Pagesonly strengthens capacities for obesity related preventive actions, but also make a major contribution to set up healthy public policy, for instance, to pass Healthy Hunger-Free Kids Act of 2010 to law on 13 December 2010. The development and implementation of such act is significant to create a health-promoting environment influences. Green and Tones (2010) argue that the two major action strategies in the model, one advocacy and another creating enough level of public pressure, is vital for producingRead MoreThe Problem of Childhood Obesity638 Words   |  3 Pagesoften provide resources for schoolchildren to learn about where food comes from. Wegmans and Whole Foods provide resources to expand the nutritional offerings of schools. Whole Kids Foundation is a member of Lets Move Salad Bars to Schools, an initiative to fund and grant 60 00 salad bars to schools across the nation by 2013 (Whole Foods Kids Foundation, 2012, Official Website). Wegmans offers healthy cooking classes for children to make healthy eating accessible. The White House, Jamie Oliver, andRead MoreMarketing Pl Subway Marketing Strategy1042 Words   |  5 Pagesdiscuss operating performance and environment. Then, focus will be moved to discussion of marketing strategies using Ansoff matrix, and marketing mix will be considered as well for application. Finally, the marketing plan will turn emphasis on implementation, and monitoring and controlling. 2. Marketing Audit and Strategic Priority Subway is an American sandwich chain, subsidiary of Doctor’s Associates, Inc. Subway business is based on a franchise model, with over 44,000 outlets operating in 110Read MoreFat Tax On Junk Food930 Words   |  4 Pagescontradicts himself. He compares â€Å"fat tax† to the â€Å"sin tax† which made a huge impact significantly reducing the numbers of smokers in America. Thus, raising taxes on unhealthy items seems to have already proven its success. Kurlander uses Denmark’s implementation of fat taxes as an example of failure. People revolting and traveling to surrounding countries to purchase these goods without the higher tax is the main reason why fat taxes in Denmark failed. Logistically, in Europe, it is quite possible toRead More Business Plan for a Nightclub Essay1449 Words   |  6 Pagesoperations, and cash flow through diligent management. In addition, we will maintain a food cost below 33% of food revenue and beverage costs below 25% of b everage revenue. Finally, we plan to exceed $3 million in annual sales by the third year of plan implementation. LEVEL 3 plans to launch with a highly publicized grand opening event in the summer of 2005. It intends to expand to other cities within Georgia after revenues excel. Product Plan LEVEL 3 will be characterized by the elaborate dance club situatedRead MoreNutritious Food Should Not Be A Luxury806 Words   |  4 Pagesbe offered. Low-income African American and Hispanic families will beneficiate from the program by increasing their intake of nutritious food, reducing their consumption of processed foods and maintaining a long-term healthy diet. A successful implementation of the program, requires further research of the literature to identify and validate reliable methods Furthermore, to impact a high number of children and their families, it is indispensable to assess the community asset and resources, seek collaborations

A Negative Side Effect Of A Digital Era - 2125 Words

Societal Environment Economic forces present opportunities for CNO when operating during high unemployment rates. It is beneficial to CNO for having a larger pool of candidates to select future employees from, but also increases their competitors’ selection. CNO’s earnings have potentially detrimental effects from inflation due to individuals not being able to afford the services offered. Therefore, CNO needs to ensure the continual offering of competitive rates within the insurance industry. Technological forces continually affect CNO by forcing innovations for allowing improved communication. Improving communication will ensure faster response times from the company providing superior experiences to the customers. CNO is†¦show more content†¦Overcoming poor planning for future retirement is a sociological force facing CNO. Having the ability for altering the way society reacts to future financial planning is crucial within the insurance industry. CNOà ¢â‚¬â„¢s survives by providing opportunities to clients for achieving financial stability. Generational differences pose different threats within a societal aspect and CNO is continually acting within an â€Å"adaptive mode† (Hunger, 2010) by hiring employees from different generations to accommodate. Task Environment CNO displays their longevity in the insurance industry by existing for 137 years, without buyouts, bailouts, or having to change their name. Operating from a â€Å"competitive strategy†, (Hunger, 2010, p. 78) is how CNO chooses to exist in the insurance industry. Longevity within a company generates trust for the organization and their clientele. CNO competitors offer similar product lines, but their clients are highly satisfied with the focus CNO places on customer service. Furthermore, by creating a healthy working relationship with clients, CNO ensures customization of products to each individual, instead of a cookie cutter one size fits all product. Summary of External Factors (EFAS Table) CNO shows their dedication to success by operating with an â€Å"adaptive mode† (Hunger, 2010, p. 11) mindset. CNO shows their desire to overcome obstacles while having the ability to learn and adapt to forces affecting the

The Call Of The Wild Adversity Analysis - 1044 Words

In many ways, adversity is the leading factor for change. People, animals, and things often alter their shape or ideas to fit with their surroundings. Usually, those surroundings include one driving factor that forces the change: struggles or difficulty. This idea poses the question, in what way do people deal with adversity? The books The Call of the Wild, by Jack London, and The Prince, by Niccolo Machiavelli, along with the article â€Å"What Does It Take to ‘Assimilate’ to America?† by Laila Lalami, carry a common theme: it is not just change that helps people deal with adversity, but adaptation. Change is the simple act of becoming different, whereas adaptation is the act of changing oneself to fit in one’s environment. Adversity, however†¦show more content†¦Jack London brings a natural instinct into the spotlight by defining that everyone has that primal call to the wild, and often one feels this when in a difficult situation. Giving into th is ‘call of the wild’ leads to a different kind of adaptation, it makes you become primal to survive in a primal situation. Further into the book it states, â€Å"The others sat down and howled. And now the call came to Buck in unmistakable accents. He, too, sad down and howled.† (London, 1990, p.62). This is the defining moment of Jack’s book when Buck lets go of all ties to humans and decides to carve his own path, adapting the way he needs to, not the way that humans encouraged him. Soon, Buck changes himself completely to fit snugly into the environment and to prevent further torturous struggles with humans. These quotes combine to paint a picture of total and complete change when it comes to a new and unfavorable environment. Adversity can, and will, lead to an adaptation of thinking and opinion to help you rise above the problem(s). In The Prince, Machiavelli describes the necessary lifestyle and tactics to gain power over those whom you may not like (or whom may not like you) and retain it. In Niccolo Machiavelli’s life as a public official, he ruled like any other ruler. Eventually, however, he was unseated from his power. Soon after he wrote The Prince as an example of how to overcome all adversity. For example, â€Å"The lion cannot protect himself from traps, and the fox cannot defendShow MoreRelated Human Interaction with Nature in the Works of Aldo Leopold and Elizabeth Bishop1690 Words   |  7 Pageswith a wild animal comes about through hunting. In theory, hunting is a sport, â€Å"a challenge of fang against bullet† (Leopold 129), in which the animal has a fair chance of escaping. In reality, however, there is no real challenge for the hunter in either case. Leopold and his companions, â€Å"pumping lead into the pack† (130), kill the wolf not by skill but by the sheer number of bullets, while Bishop’s speaker testifies, â€Å"He didn’t fight. / He hadn’t fought at all† (5-6). Thus, both call into questionRead More Analysis of The Charge of the Light Brigade Essay1100 Words   |  5 PagesAnalysis of The Charge of the Light Brigade This particular poem deals with the unfortunate mistake of Battle of Balaclava in 1854. In an attempt to retrieve their stolen firearms, the British, lead by Lord Raglen, took their light cavalry to the innocent Turkish territory, rather than the guilty Russians. In self-defence Turkey protect themselves by attacking the British troops causing hundreds of deaths but not, not the six hundred. Tennyson uses various techniques to involve the readerRead MoreAnalysis Of Where I m Calling From By Raymond Carver2284 Words   |  10 PagesArtapong Intapatana September 16, 2014 English Literature: Critical Thinking and Composition Prof. Jennifer Smith Where I’m Calling From Analysis â€Å"Where I’m Calling From† by Raymond Carver is a short story about a man’s struggle with Alcoholism, and his encounters at a drying-out facility or treatment center. The story itself seems very straight forward in the way it’s presented, 3rd person perspective, narrative writing style, realism (ENotes.com), but in actuality there’s a lot more to the storyRead MoreEssay about Violence in America2573 Words   |  11 Pagesrecently ran alarming stories about the epidemic of criminal and group violence. Rolling Stone in A Pistol-Whipped Nation and both Time and Newsweek ran alarming cover stories about the virtual epidemic of youth violence. Newsweeks Teen Violence: Wild in the Streets, decried the number of young people carrying guns, using them, being shot, and being killed. Accompanying all this was a casual if not blase attitude indicating that, as one expert quoted in Time put it, Violence is hip right now.Read MoreAre the Values of Liberali sm Universal Essay2531 Words   |  11 PagesThis is an immensely complex questions which deserves much more time and space than can be devoted in this essay. However I will endeavor to apply the theories of a number of authors to the problem and arrive at a reasonable conclusion based upon my analysis of them. Throughout the course of the essay I will make reference to a number of authors, writing on subjects of Ethics, Philosophy and Feminism, with the intention of attempting to divine the validity to the claim of liberalism’s universality.Read MoreFrancis Bacon15624 Words   |  63 Pageshas diluted all the effect of his own words said in the praise of the truth. One can find the same strange mixture of high ethics and utilitarianism in the essay â€Å"Of Revenge†. In this essay Bacon condemns revenge by saying: â€Å"Revenge is a kind of wild justice.† And â€Å"One who studieth revenge, keeps his own wounds green.† He expressed that there is no place of revenge in high society and it is a high quality to forgive an enemy. Hereafter, Bacon spoils the effects by putting that in some casesRead MoreIntertestamental Period2955 Words   |  12 PagesINTERTESTAMENTAL PERIOD NEW TESTAMENT ORIENTATION I NBST 525 AN ANALYSIS SUBMITTED IN PARTIAL FULFILLMENT IN CANDIDACY FOR THE DEGREE OF MASTERS OF ARTS IN RELIGION LIBERTY THEOLOGICAL SEMINARY BY: LYNCHBURG, VIRGINIA SUNDAY, OCTOBER 9, 2011 TABLE OF CONTENTS INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 THE INTERTESTAMENTAL PERIOD†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 HEROD THE GREAT’S PALESTINIAN RULE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...7 CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 INTRODUCTION The Intertestamental periodRead MorePopulation Problem in Bangladesh14871 Words   |  60 PagesThe Bangladeshi English Essay Book An Analysis by Robin Upton, January 22nd 2006 Public Domain under (cc) http://creativecommons.org/licenses/by-nc-sa/2.0 Jan 2006 - Robin Upton - http:// www.RobinUpton.com/research Contents Purpose........................................................................................................... 1 Introduction to Essay Books .......................................................................... 1 Impact of Essay Books ................Read More Psychosocially Therapeutic Aspects of The Old Man and the Sea by Hemingway6795 Words   |  28 Pagesmaximum self-control. At the end of the story he mentions, A man is not made for defeat...a man can be destroyed but not defeated. The book finishes with this symbolic sentence: The old man was dreaming about lions. It is a psychological analysis of Hemingway famous story that we have used it as a psychotherapeutic aid for hopeless and depressed people and also psychological victims of war in a more comprehensive therapeutic plan. The first sentence of the book announces itself as Hemingways:Read MorePsychosocial Aspects of the Old Man and the Sea6923 Words   |  28 Pageshave maximum self-control. At the end of the story he mentions, A man is not made for defeat...a man can be destroyed but not defeated. The book finishes with this symbolic sentence: The old man was dreaming about lions. It is a psychological analysis of Hemingway famous story that we have used it as a psychotherapeutic aid for hopeless and depressed people and also psychological victims of war in a more comprehensive therapeutic plan. The first sentence of the book announces itself as Hemingways:

Clinical Trials And Thyroid Cancer - 1254 Words

Clinical Trials and Thyroid Cancer: Thyroid cancer is often recurrent and difficult to treat. As a result, patients have been taking part in clinical trials of new and innovative treatments. Clinical trials are defined as carefully controlled research studies that are done with volunteer patients. Differentiated thyroid cancer, as explained in a previous section, can be divided into papillary, follicular, and Hà ¼rthle cell arising from follicular cells. The hallmark of follicular thyroid cells is the active uptake of iodine from the bloodstream with organification (meaning the iodine has a reasonably long residence time)18. Even with the most aggressive form of RAI treatment, some patients do not achieve control of the tumor, and†¦show more content†¦Pryma and Mandel concluded that, â€Å"Numerous pathways have been shown to be aberrant in a significant fraction of patients with iodine-refractory advanced thyroid cancer and several therapies targeting these pathways ha ve been tested or are actively being tested in clinical trials†.16 (Figure 6). Figure 6 | Pathways for Clinical Trials Pryma and Mandel also examined radioiodine as a, â€Å"prototypical theranostic agent permitting both imaging and therapy†18. The researchers are hopeful that the therapeutic refinement of RAI treatment will permit decreased (or absent) dose (and decreased toxicity) in the patients who are destined to do well, increased dose in the patients who will benefit from treatment, and more appropriate discontinuation or modification of therapy in those unlikely to benefit from single-agent radioiodine therapy18. It is important to note that in clinical trials for patients with iodine-refractory disease, radioiodine is still highly effective in patients with metastatic differentiated thyroid cancer and should still be used18. Overall, the future of therapy in advanced differentiated thyroid cancer is likely to include multiagent treatment18. Clinical trials an d research have also focused in on patients with Familial Adenomatous Polyposis (FAP). FAP is an autosomal dominant syndrome with a predisposition for colorectal cancer19. Lifetime risk of thyroid

Gay and Lesbian Advertising Free Essays

string(36) " belonging is to the gay community\." Advertising â€Å"Out† of the Box In 1994, Ikea created a wave of controversy when they became one of the first companies to market to the gay community on mainstream daytime television. Despite the initial backlash; this ad eventually sparked countless other companies jump on the â€Å"Gay and Lesbian Advertising Bandwagon†. But what is the motive behind advertising specifically to this community, do the businesses take a genuine interest in the gay community or is it strictly for expanding business? Additionally, once a business decides to advertise using gay content, what is the appropriate way to go about doing so, and how does their strategy differ between gays and lesbians? Only 4 to 10% of the population identifies themselves as gay or lesbian. We will write a custom essay sample on Gay and Lesbian Advertising or any similar topic only for you Order Now (Okenfull, 50) So why are businesses so concerned with gaining the support of this demographic? One of the biggest reasons being their buying power. While they don’t make more than heterosexual couples, a large majority are not raising children, so they have more disposable income. Thus, they have even been referred to as the â€Å"Dream Market† with a potential buying power of $641 billion annually (Okenfull, 49). Because this is the foremost reason why advertisers go after the gay community, this makes us question whether they have a genuine interest in the gay community. â€Å"We market to gays and lesbians for business reasons because we want to sell out product to consumers. It doesn’t get more complicated than that. â€Å" -Miller beer spokeswoman (Sender, 2) It is common knowledge that the only point of advertisement is to drive in more business. However, analyzing the overall impact of advertising on society, it seems as if there is more that comes into play than just a business decision. In fact, regardless of the company’s motive to produce advertisements that have gay content, the overall impact of infiltrating gay content into mainstream media has actually helped advance and liberate the gay community. Big corporations not only reflect society’s current values, but they are also largely responsible for shaping society’s values. If there are more gay and lesbian imagery in the media, society will adapt he perception that they are everywhere and normalizes gayness. Also, having large corporations back a minority-based cause, will make the majority more accepting and make the people in opposition to the cause seem more ignorant. Essentially, even just the facade of a company publicly declaring their support for gayness makes a powerful statement to society. Not only is appearing to be in support of gay rights is something that will boost your business, but to have any anti-gay statement or claims can detrimentally hurt your company as well. In 1977, Coors was accused of firing gays, along with several other minority groups. Journal of Community Research) Not long after much controversy, chairman Pete Coors adopted an Gay-Friendly policy and also extended benefits to same-sex couples. In 2000, Coors hiked up their spending on gay advertising, putting them in the number two spot for most money spent on gay advertisements. (Chura, 1) After a company becomes seen as anti-gay, it is evident that they must fight desperately to overcome this stigma just to stay in the game. Beer is a prime example of a product that’s advertisements have saturated the gay market to the extent of which if you do not participate, then you’re stance on gay rights is questioned. There is a very positive outcome for the many companies that show their support to the gay community as well as a negative outcome for companies that don’t. Despite this; it still leaves many consumers skeptical of their motives. Many advertisements, in a failed attempt to show acceptance, have become the target of gay critics. The harshest of backlash of these ads are in ones in which they depict obvious and offensive gay stereotypes. It is evident that advertisers must handle these types of ads with care, depicting gay stereotypes can lead to further segregation rather than promoting equality. Gay consumers are very skeptical to how a company presents gay advertisements, but perhaps the biggest obstacle is to still keep heterosexual consumers that are turned off by or blatantly opposed to homosexuality. When Ikea first ran their ad on daytime television, there was a positive response from gay consumers. However, during this time period it still created enough controversy that outweighed the benefits of appealing to that market. This is when agencies quickly realized that limiting their advertisements to the confines of strictly gay and lesbian print media such as OUT magazine was a safer route for the time being. Although the initial reaction by heterosexuals to this first commercial was negative and controversial, this was also a time in history where the attitude around gay media was at a turning point . Gay shows became less of a niche market, and more mainstream. â€Å"More recently, gay-oriented shows such as the L Word, Will and Grace, Ellen, Queer as Folk, and Queer Eye for a Straight Guy have increasingly pushed the boundaries of cultural accepatnce of homosexuality and have diminished the risk of backlash for firms who are percieved to be â€Å"gay friendly. † (Okenfull, 50) Shows dealing with this content presumably have made the hetereosexual community more understanding to this type of lifestyle and generationally speaking, the current generation became much more likely to support the gay rights movement. Thus, integrating gay ads into mainstream television and print media was back on the table. Because the decision for advertisers to target the gay community is still a very controversial subject for both straight and gay consumers, it is imperative to acknowledge the vast differences in how to effectively target this audience. First, it is important to recognize gay male consumers and lesbian female consumers as a very different audience. Additionally, it is important to assess how strong their gender identity is. The strength of one’s gender identity is based on several different factors, such as how strong their involvement and sense of belonging is to the gay community. You read "Gay and Lesbian Advertising" in category "Essay examples" Gay males that are identified as having a high degree of sexual identity, are more attracted to ads that display explicit gay content. (Okenfull, 54) To illustrate an ad that is â€Å"explicitly† gay, (refer to picture 1), I chose Virgin Mobiles â€Å"Hook up Fearlessly†. The ad almost positively insinuates that the two males depicted in the ad are gay, if not gay, then extremely turned on by the a gay act. This type of explicitness would be most attractive to males who have a high gay identity rather than low. There is a large power construct in this advertisement. The male with wings is forcefully holding down the other male to kiss him while the male on bottom, while he does seem submissive, he is still enjoying the act taking place. I personally like this ad; mostly because of the actual relevance to the buying process. Consumers always have an apprehension to buying products, let alone a phone contract. This ad is conveying to the potential consumer to just give in and try it. While the male on bottom might have been apprehensive about the kiss, just as â€Å"You’ll Love Us† guarantee gives you the freedom to chose without â€Å"strings attached†. It is a â€Å"Just try it! † ad, and while hooking up in an office space is taboo; doing it with with a gay angel is even more controversial and daring, and you might just â€Å"Love It†. I like this ad because it communicates the point fluidly, and replaces any uncertainty with a sense of empowerment and fearlessness. While ads like these are very effective in communicating with the demographic who have a strong sense of gender identity, low identity gays and lesbians are more responsive to a less explicit type of advertising. Generally, gays and lesbians who have a low sense of gender identity want to define themselves by traits other than just their sexual preference. By being less explicit, they get the opportunity to read between the lines, not feel alienated by their gender identity, and not have their identity to be oversexualized. To target this audience, advertisers indicates gayness without actually using a lesbian or gay couple. Instead they use implicit gay imagery which uses symbols and phrases that indicates gayness such as rainbows, pride, and being â€Å"out†. (Okenfull, 55) To illustrate an add that does this, I chose Chevy’s electric car ad (refer to ad 2). There are a mother and father car facing their child car. The caption says â€Å"Mom, Dad, I’m electric. † The bottom of the page uses a thin bar that is intended to look like a rainbow. The copy at the bottom is â€Å"So, whatever revs your engine, we support you 100%, Happy Motor City Pride from the entire Chevrolet family. † This is another ad that I think is done beautifully. They used a social norm of what society knows as the â€Å"coming out scene†. The electric car is declaring that it is not just any old car, just as a gay or lesbian would have to come out to their parents that they are not just another heterosexual. What also intrigues me about that ad is the italics on â€Å"I’m electric†. This is presumably a play off the upbeat â€Å"It’s electric† song. The car is excited to tell its parents that he is gay, conveying a sense of empowerment and excitement, instead of how we typically think of this moment, which can often be a shameful and intimidating moment for many children. I also really like the ad for it’s relevance to the gay community. According to a recent survey, only ? of hetereosexuals admitted to being concerned about the environment while 55% of gays and lesbians identified that they are more likely to â€Å"go green†. (Koretzky). It is targeting consumers that are interested in their message, while also encouraging acceptance and becoming empowered. While even high identity lesbians are most attracted to implicit gay imagery, their liking towards explicit lesbian imagery comes secondary (before explicit gay imagery). But interestingly enough, lesbian imagery is extremely underrepresented. It was reported that in one of leading gay and lesbian magazines, The Advocate, lesbian-targeted imagery accounted for only 3% of the magazine advertising. Why is this? (Okenfull, 65) Not only do lesbians have typically just as much buying power as gay males, but heterosexual consumers are even more comfortable with lesbian imagery over gay imagery, which lowers the risk of heterosexuals being offended or turned off from a product. In general, lesbians are less discriminated than gays. his is something that shows up in the workplace; according to a recent study, gay males make 23% less than straight males, lesbians make about the same as straight women. (Williams Institute) Perhaps society taking a particular favoritism to lesbianism is the very reason that advertisements that depicting lesbians couples in ads targeted towards lesbians are more underrepresented. There is a oversexualization attenuated by the het erosexual community of how lesbians are viewed. I chose an ad that was apart of a campaign for a swiss Italian ski resort (picture 3). A website was commenting on the success of this ad with the title of the Article â€Å"Lesbians Good for Ski Business. † the comment on this ad stated, â€Å"Seems some brilliant ad agency came up with a campaign to promote the Swiss Italian ski resort Airolo by featuring two women about to kiss (pictured above). We’re going to hazard a guess that the intended demographic was not lesbians. They were probably targeting lager louts looking for a good stag party getaway now that Prague has kicked them out. † (Get Outdoor Blog) The imagery does not have any clever tagline, or anything to empower lesbains. In fact, one of the main centerpieces of the point of this ad is the male in the background completely enamored and excited by the thought of two girls kissing. The comment on the article even states that â€Å"the intended demographic was not lesbains. † and makes the point that this ad was to promote a party scene. In fact, most viewers probably would not even assume the two girls in the ad as lesbians. By no means does the ad seem to support the gay community, it rather just sexualizes the fantasy of watching two women make out. A sexual lesbian experience can be arousing to straight men and women, conveying a â€Å"party† type of experience while if the couple was actually a gay couple about to engage in a kiss, this ad would most likely be only arousing to gay men, and convey the message that â€Å"We are a gay friendly place† rather than a â€Å"Party Place†. Another advertisement that depicts the sexual objectification of women is the Nikon ad. There is a hand holding up a camera in which he captures the image of two women in lingerie on top of each other. While the gender of the person taking the photo is not identified, it appears to be a male. Because of the interest in the (presumed) male figure, this ad makes it very evident that the relationship between the two women is not a committed lesbian relationship. It is portrayed to be just a sexual one with an objective to please the male. The copy at the bottom states that the Nikon S60 detects up to 12 faces. When you look closer at the ad, you can spot four males in the adjacent apartment building watching the girl-on-girl action. Many consumers were very upset with this ad, believing it to be both sexist and delegitimizing to lesbian relationships. They made the argument that, the advertisement is sexist relies heavily on the notion that the lesbians are unwitting, innocent subjects violated by a voyeuristic male glaze. † (Turnbell) The writer refutes this argument by stating that the two women made the conscious decision to objectify themselves by leaving the curtains open, as well letting another male to capture their (not-so) intimate moment on a camera. Addition ally, the ad is relevant to the product because it successfully communicates in a clever way that that even though the faces are so far away, the camera is advanced enough to still detect the voyeurs faces. Personally, I completely agree with the writer’s argument. However, I would also argue that these types of ads do present a problem to the lesbian community. How can advertisements tastefully depict a lesbian encounter that meaningfully supports and empowers the lesbian community? Also, how can you conveys that the two women are legitimately homosexual, rather than a sexualizing their experience? This objectification of the lesbian relationship is likely why many lesbian advertisements are underrepresented. In general, they are most comfortable to advertisements that use implicit hints of sexuality rather than involving males or females (such as the car commercial). Some argue that â€Å"lesbians are female versions of male sexuality†, but this argument is scrutinized because lesbians describe their experience to be completely different. Typically, lesbians are more socially accepted than gay males are. However, they have to fight harder to convince society that their identity is more than just a sexual desirability of a female. One company that has successfully done so is JC Penny’s. In 2012, they released their â€Å"Freedom of Expression† ad (See Picture 5) that features two mothers and their daughter. While a group called â€Å"One Million Mothers† presented backlash to this ad, the overall response was positive. There is no overt sexual nature in this picture, it is just depicting a family photo with two mothers. â€Å"As jcpenney focuses on becoming America’s favorite store, we want to be a store for all Americans. In celebration of Mother’s Day, we’re proud that our May book honors women from diverse backgrounds who all share the heartwarming experience of motherhood. † -Eric Bovin (ABC news) In conclusion; advertisers have recognized the great importance of tapping into the gay market. Not only is establishing your company as being in support of this cause positive, but in some markets; it is necessary. Overall, Advertising to the gay and lesbian community is not one-size-fits-all. It are also specific precautions that you must take in entering into this type of market. Not only are you going up against the criticisms of anti-gay groups, but you are also up against the scrutiny of whether your advertisement is legitimate or whether you are using the leverage of the gay community to seem more accepting and grow your consumer base. There are Advertising Agencies must take into account the way in which homosexuals identify themselves in terms of their involvement as well as the how males and females differ in what appeals to them. Works Cited Hilary Chura, â€Å"Coors hikes spending on gay ads, March 27, 2000 Katherine Sender, Business Not Politics: The Making of the Gay Market, New York: Columbia University Press, 2005, 331 pp. , â€Å"The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men’s Community (PDF)†. Journal Article, Journal of Consumer Research, University of Chicago Press. JSTOR 10. Going Green, Going Gay? Micheal Koretzky, Jan 13, 2011 The Williams Institute, â€Å"Documented Evidence of Employment Discrimination and Its Effects on LGBT People† (July 2011). Get Outdoors Blog, â€Å"Lesbians for Good Ski Business† (Decemebr 21,2007) James Turnbell, â€Å"A Sexist Advertisement? Lesbians and the Politics of the Male Glaze† (December 13, 2008) ABC News, â€Å"JC Penney Features Same Sex Couple in May Catalouge†, (May 12, 2012) How to cite Gay and Lesbian Advertising, Essay examples

Ryan Vergara

Ryan Vergara-Mangan Essay Which side would you have chosen? This paper explains why this authorwould have supported the north for 3 key reasons: Slavery, unity, and thelegacy of the revolution. The first reason is that slavery is wrong. It is an abomination tohumanity. The slaves were also mistreated. They were like animals. Theywere also transported to this country against their will. They were broughtvia slave ships that many slaves died on. They had no say they were forcedon board. Just like animals. This is one of the reasons why some wouldsupport the north. Then there is unity. According to the north the original reason forthe civil war was to preserve the union. If the union was preserved the USmight stand a chance in the future. Also this would signal the end of therepublic experiment as the US being the only republic able to stand sinceGreece. The founding fathers took a risk of making this country so, andthey even disputed about policy, like Jefferson in states rights. Lincolnsaid it best, A house divided cannot stand!Last of all there are the founding fathers. Washington would beashamed of the south for breaking away. The colonies were slaves to theBritish, and now the Africans as slaves to the colonists. However you cantreally blame the south, the were following Jefferson. They were the samefounding fathers that said all men are created equal. Needless to say, theywould be ashamed of the confederacy. This concludes this history paper. Hopefully you have gained insightin the paper.